Concept Brand
ASTRAL INK
Rune Inscribing, a fantasy tattoo studio & lifestyle brand
"Words hold power. We give them form."
Overview
Where tattoo artistry meets magic
Astral Ink is a concept brand I designed for an imagined fantasy inspired tattoo studio and lifestyle line, a place where tattoo artistry, magic, and tabletop adventure collide. The idea centers on turning imagination into something tangible: intricate fantasy tattoos alongside Dungeons & Dragons inspired merchandise for adventurers, storytellers, and lovers of the fantastical. Deep royal purples pair with luminous gold to evoke wonder and mystery, while the signature ink bottle and fountain pen mark represents the fusion of artistry and alchemy at the heart of the brand.
Process
Experimentation
Early studies taking inspiration from runic carvings, ink bottles, gemstones and various calligraphy pen shapes.
Exploration
Iterating on concepts
From loose bottle shapes and letter forming to narrowing the final look and feel of the logo.
Final Mark
A full logo system
A fully branded system including logo variations, colors, typography and usage cases.
Primary Palette
Secondary Palette
Typography: Georgia Bold for display/headers, Georgia Regular for body, tracking 175, leading 14.4 throughout.
Applied
In the wild
Merchandise and storefront concepts, getting the mark seen through apparel accessories and advertisement mockups.
Brand Guide
The full guide
A look at the guide itself, overview, logo guidelines, and usage rules.
