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Case Study

GHOST GRAPHICS

Brand identity & logo design

Role: Brand & Logo Design Project: Personal studio identity Deliverables: Logo system, business card

Overview

A mark to represent me

Ghost Graphics is my own studio identity, created around bold modern lettering symbolizing my maturity into the professional space during college, and a subtle graffiti drip style as an homage to where my love for art took its early beginnings as a young child.

Process

Experimenting with Ideas

Early pencil sketches getting creativity from the mind onto paper and figuring out the basic idea.

Pencil sketch of the GHost wordmark, first pass Pencil sketch of the GHost wordmark, second pass Pencil sketch of the GHost wordmark, third pass Pencil sketch of the GHost wordmark, fourth pass

Exploration

Type Faces and Weight Testing

Twelve variations on proportion, letter weight, and how "Graphics" pairs with the mark.

Grid of twelve Ghost Graphics logo lockup variations

Final Mark

Final Look, Locked Down

Final Ghost Graphics logo, orange GH mark with Ghost in outline and Graphics in a graffiti script

Applied

Business card

The mark in the wild, front and back of the studio business card.

Ghost Graphics business card, front side
Front
Ghost Graphics business card, back side, with illustrated character and contact details
Back
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